Privacy Policy

Privacy Policy

This Privacy Policy applies solely to First Financial Asset Management’s online information gathering and dissemination practices in connection with this website (collectively, the “Site”), and does not apply to any of our practices conducted offline or outside of the U.S. We do not collect any personally identifiable information from you (e.g., name, address, telephone number, email address) when you use the Site. Should you voluntarily choose to submit or otherwise disclose such information to us, including information submitted or disclosed by mail, telephone, fax or electronically, it is not governed by this. 

Privacy Policy

First Financial Asset Management is committed to protecting your privacy. When you use the Site, you consent to the use of your non-personal information by First Financial Asset Management in the manner specified in this Privacy Policy. This policy may change periodically, so please check back from time to time. By your continued use of the Site, you consent to the terms of the revised policy. For your information, the date of the last update to this Privacy Policy is February 20, 2023.

If you have any questions or comments about this Privacy Policy or our practices regarding your non-personally identifiable information, please contact us at the following address: 

3091 Governors Lake Drive, Suite 500
Peachtree Corners, GA 30071

WHAT INFORMATION WE COLLECT AND HOW WE USE THAT INFORMATION

You may use the Site without disclosing to us any personally identifiable information. We do not collect any personally identifiable information from you (e.g., name, address, telephone number, email address) when you use the Site. You may opt to provide a telephone number or numbers in the course of providing express opt-in consent to receive account notification text messages (SMS and MMS).  In these situations, your text opt-in information and consent will not be shared with, or sold to, any third parties.  You may remove consent to receive SMS messages anytime by sending or replying STOP to any text message you receive from us. If you contact us, we may keep a record of your contact information and correspondence, and we reserve the right to use your contact information, and any other information that you provide to us in your message, to respond thereto. If you wish to change any information submitted to us, please do so by contacting us at the address provided above.

We use only strictly necessary cookies on this website. These cookies are essential for the basic functioning of the site, such as maintaining your session or remembering your preferences. Without these cookies, certain features of our website may not work as intended. These cookies do not collect any personal data that could be used for tracking, analytics, or advertising purposes. Our web pages may incorporate “pixel tags,” “web beacons,” or similar tracking technologies (collectively, “pixel tags”) that allow us or our agents to track the actions of users of the Site. Pixel tags are used to collect non-personally identifiable information, such as the name of your Internet service provider, the IP address of the computer you are using, the type of browser software and operating system that you use, the date and time you access the Site, the website address, if any, from which you linked directly to the Site, the website address, if any, to which you travel from the Site and other similar traffic-related information. We may also aggregate your information with similar data collected from other users to help us improve the Site and the services that we provide through the Site.

In the event of a sale or transfer of assets or of any portion of our business, we reserve the right to transfer any and all information that we collect from users, or that we otherwise collect in connection with the Site, to unaffiliated third parties or third parties.

Messaging and Opt-In Consent 

Regarding text messaging opt-in data and consent provided on this site; this information will not be shared with, or sold to, any third parties.  Any information collected in the course of obtaining express consent to receive account notification text messages is managed in compliance with all applicable privacy laws.

Monitoring, Enforcement and Legal Requests

First Financial Asset Management has no obligation to monitor the Site or the use of the Site or to retain the content of any user session. However, First Financial Asset Management reserves the right, at all times, to monitor, review, retain and/or disclose any information, as necessary, to satisfy any applicable law, regulation, legal process or governmental request or to cooperate with law enforcement and other authorities in investigating a claim of illegal activity. We may use IP addresses to identify a user when we feel it is necessary to protect the Site, our service, clients, potential clients or others.

Other Sites

Except as otherwise expressly discussed in this Privacy Policy, this policy only addresses our use and disclosure of information we collect from you. Any email messages and associated information that you send to addresses published on the Site are not governed by this policy. To the extent that you disclose personal or non-personal information to other sites, you are subject to the privacy customs and policies of those sites. We encourage you to ask questions before you disclose any personal information.